An impromptu and heartfelt conversation with Jenny Ferguson, a new friend and brilliant brand strategist. She shares her personal story of trauma and how sometimes it helps to take our mask off and spill our guts, then look for glimmers of joy and hope. Jenny is taking her long and varied history of trauma and spinning it into gold as she works with entrepreneurs and organizations to bring the truth of who they are into their branding and marketing efforts.
Jenny Cayo Ferguson: Guts and Glimmers
By Brian Arbor| August 18, 2025
About Jenny Cayo Ferguson:
Jenny Cayo Ferguson is a creative brand strategist and designer who runs Specs Creative Agency. She calls herself a “creative brand therapist,” and it fits—her work is all about helping people make sense of who they are and how they show up, especially after life knocks them sideways. Jenny brings a grounded, collaborative approach to design and identity, shaped by her own experiences navigating chronic illness, burnout, and rebuilding from the inside out. She’s here to talk about how lived experience shapes identity—and how we can take all of that, the messy and the real, and turn it into a powerful brand without having to pretend to be someone you’re not.
Connect with Jenny Cayo Ferguson:
Facebook Business Page: https://www.facebook.com/specscreativeagency
LinkedIn URL: https://www.linkedin.com/in/jenny-cayo-ferguson-52a6a560/
A Gift from Jenny Cayo Ferguson:
Free 30-minute conversation over coffee and zoom to identify what's working in your brand and what opportunities you can take immediate advantage of
https://clientportal.specscreativeagency.com/schedule/63f9028f357440099c1cfc45